In the age of the Impressionists, photography was common. Because many grew up with the notion, all were affected by this innovation. The ideology behind impressionists was to capture ordinary life.
New art was created in France and in Japan in the early 19th century, which was later revisited in the 1960s and 1970s. This movement impacted design in a way that promoted illustrations, ones that still leave an impression today.
According to House, politically, Europe in the early 20th century was changing. Monarchy was evolving into ideologies of democracy and socialism. Western civilization was especially disturbed by World War 1.
Transformation of visual communication was reflected by the technology advances of its time. Radios, Motion pictures, skyscrapers and automobiles were setting a fast pace for society.
The world of visual arts reflected a time of conflict and chaos.
The movement of Expressionism brought emotion and perspective to an otherwise troubled world. Expressionism art portrayed their subject matter out of context. They would usually embellish this idea through strong lines or tight framing.
Around this same, Cubism emerged in Europe, which allowed for abstractions from real subject matter. This movement introduced a semi-abstract, collage medium that contained textiles and other materials that added texture.
Some of the most famous Cubist artists used multiple viewpoints in one painting or piece of artwork. A concept that directly contradicts the Renaissance era and one that exemptlified one single viewpoint.
Many design movements that followed Cubism were directly connected with its influence on unusual subjects and media.
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